Hamburg, 27th July 2015. The new men’s fragrance BOSS THE SCENT is debuting at Heinemann Duty Free in an exclusive world premiere. In July and August 2015, the fragrance will be exclusively available at Heinemann Duty Free Shops at international airports from Frankfurt to Budapest. A pre-launch was held in mid-June at Norwegian airports. Starting in September 2015 the fragrance will be available in regular retail stores worldwide.
The limited promotion at Heinemann Duty Free locations quickly proved to be an impressive sales success, with BOSS THE SCENT shooting straight to the number one position of the men’s fragrances at the Heinemann Duty Free Shops during the first three weeks of July. This distinctive and seductive eau de toilette will be available to travellers initially in a 100 millilitre bottle. From September Heinemann will then be presenting the entire fragrance product line including aftershave, deodorant and shower gel.
Gebr. Heinemann Perfume & Cosmetics Purchasing Manager Britta Olschner: “We are extremely pleased that our long-standing partner P&G Prestige has selected Heinemann Duty Free Shops for the exclusive worldwide premiere of BOSS THE SCENT. Together we have created a real highlight for summer-season travellers with this launch. We love to come up with nice surprises for travellers at Heinemann Duty Free Shops, and this premium promotion is a classic example. Our customers have been enthusiastic about this exclusive launch, as the outstanding sales indicate.”
This launch represents a continuation of the successful joint concept between P&G Prestige and Gebr. Heinemann first implemented in winter 2013/14 with the premiere of BOSS BOTTLED UNLIMITED. That scent as well was available for several months only at Heinemann Duty Free before its general market launch.
About BOSS THE SCENT
BOSS THE SCENT is celebrating a new and elegant art of seduction. With a stimulating top note of ginger and a bold mid-range note of African Maninka fruit and lavender rounded out by a base note of leather, this sensually masculine fragrance exerts a seductive charm that leaves an unforgettable impression.
Holistic customer experience at Heinemann Duty Free
This special promotion is communicated to travellers on promotional stages and impulse-buy pedestals in airport shops and digitally through the Heinemann Duty Free website, app and various newsletters with worldwide reach. The campaign is also being promoted on the Heinemann Duty Free Facebook page.
Passengers are able to place orders before departure at www.heinemann-dutyfree.com. BOSS THE SCENT will then be waiting at the shop service counter for pick-up “on the fly”.
EU travellers residing in Germany can also order via internet and at the Heinemann Duty Free Shop at their airport to have BOSS THE SCENT conveniently delivered to their homes. This home delivery service (www.heinemann-shop.com) affords passengers tremendous flexibility, as they are able to choose whether they prefer to shop in-store or order online, and decide where they want the goods delivered.
