As of 9th June 2015, cruise passengers departing from the new Cruise Center Steinwerder in Hamburg are able to take a piece of the city aboard with them. In Gebr. Heinemann’s 64-square-metre ‘Destination Hamburg’ shop, they will find unusual souvenirs alongside fashions by regional makers such as Elbe Beach, Derbe as well as the Hamburg football clubs HSV and St. Pauli. The shop also stocks confectionery products from the north of Germany, snacks, newspapers and magazines.A glance behind the scenes reveals a special characteristic of the shop and about Hamburg-based Gebr. Heinemann: the company’s own trainees will be running the store. Everything from ordering goods to product presentation, sales and staff scheduling will be in the hands of the 20-strong team of trainees from Head Office in Hamburg and the Heinemann shops at Hamburg Airport. In preparation for the project, the apprentices attended comprehensive training sessions. They will also receive advice and guidance whenever they need it from experienced sales staff from the Heinemann airport shops as well as from the staff at Head Office.
About the Cruise Center Steinwerder
More than 500,000 cruise passengers will dock in Hamburg this year. To cope with that level of popularity – and the larger ships it entails – a third cruise ship terminal has opened on 9th June 2015. The terminal is operated by Cruise Gate Hamburg GmbH, a joint venture between Hamburg Port Authority and Flughafen Hamburg GmbH.
Reassured by the long-standing collaboration between Gebr. Heinemann and Hamburg Airport, the partners were happy to grant the running of ‘Destination Hamburg’ to the global travel retail market experts hailing from Hamburg.
Press enquiries
Svenja Strombeck, Corporate Communications
Tel.: +49 40 3010 2186
