The shop will be completely refitted as from March 2012 to introduce a new look. The contract will run for six years, to the end of 2017. In common with the first two stores in Bologna, the new outlet will be run by the subsidiary Travel Retail Italiana (a joint venture between Gebr. Heinemann and Slovenian partner Regal GH).

“Gebr. Heinemann has already demonstrated an ability to adapt well to local conditions at our first Italian location – we are successfully established in Bologna. In Pisa we are seeking to strengthen our position on the Italian market”, says a satisfied Peter Irion, management board member at Gebr. Heinemann.

Heinemann is one of the three most important players on the global travel retail market. The Hamburg family-owned business supplies over 1,000 customers in over 70 countries and operates 230 Travel Value & Duty Free shops. Heinemann also manages name brand boutiques and self-owned specialty stores at 54 international airports in 22 different countries. In addition, there are numerous shops located on country borders as well as boutiques on cruise ship lines. Since 1879, Heinemann has had its headquarters in what is now the HafenCity area of Hamburg. The company is managed by cousins Claus and Gunnar Heinemann, who represent the fourth generation of the Heinemann family. The company has 5,000 employees around the world. The family-run business generated total turnover of 2 billion Euros in 2010.