Sandcastles, blue water, colourful fish – and hordes of Angry Birds! Right on time for the start of the summer, Heinemann Duty Free Oslo and leading Finnish confectioner Fazer present an interactive promotion at Oslo Airport which will be a particularly big hit with families on their holidays.

The month of June sees the Heinemann Duty Free shop in the departures area greet passengers with an exciting beach-themed installation. Display units reminiscent of sandcastles present Fazer fruit gums and chocolate featuring cult Angry Birds designs. Shoppers who buy three products get one Angry Birds bubble-blowing toy free. Children will also love a number of other fun features, for example a near realistic animation of fishes swimming in water displayed on the floor using a digital projector provided by Vertigo Systems. If it makes them want to go fishing straight away – no problem. But they’ll have to fish for birds, not fish! A large glass container gives amateur anglers the chance to grab a fishing rod and try to catch fluffy Angry Birds. Those who manage to hook a few will receive a sweet reward from Fazer.

“This is the third summer in a row that we have used an Angry Birds promotion at the Heinemann Duty Free shop in the departures area at Oslo Airport. We are extremely pleased with both the summer promotion results achieved over the last few years and the seamless cooperation with Heinemann”, enthuses Juha Ovaska, Head of Fazer International. “We have an active promotional calendar with Heinemann. This kind of in-store promotion not only makes a key contribution to boosting sales, but also benefits our brand in terms of its image. It brings it even closer to consumers. After a tremendously succesful launch of the Fazer Angry Birds range in our core markets in 2012, we have seen new growing business areas emerging constantly. And of course the brand owner of Angry Birds, Rovio, is keeping the brand highly interesting.”

Haakon Fjeld-Hansen, Retail Manager at Heinemann Duty Free, Oslo Airport, adds: “We are delighted to celebrate the new Angry Birds promotion in our Departure Shop. Our key objective is to always create an exciting retail experience, and we therefore invest in innovative and digital solutions for our customers. The concept will be used on various stages in combination with a number of different brands and tailored animations. It not only perfectly reflects our commitment to offering travellers something extraordinary, but also underlines our mutual partnership with Fazer.”

Angry Birds is an action game originally designed for the iPhone by Finnish developer Rovio Entertainment Ltd. in December 2009. It is now available to play on all operating systems and many electronic devices, making it one of the most popular games worldwide. Fazer products featuring the Angry Birds design are amongst the top-selling items in the confectionery segment at Heinemann Duty Free Oslo.