The new Toblerone variety “Crushed Corn” is celebrating its world premiere with an exclusive prelaunch in partnership with Heinemann. For the entire month of September, the new taste experience will only be available from Heinemann Duty Free shops in Europe, the Heinemann Tax Free shop in Copenhagen and airports including Istanbul and Riga.
Travellers will also be able to try Toblerone’s new “flavour of the year” at various tasting stations inside the Heinemann shops in Frankfurt, Oslo, Copenhagen, Berlin Tegel, Cologne and Hamburg. The new variety will not be available from other travel retail outlets and the usual High Street shops until October 2014.
“We are proud to be organising the prelaunch of new Toblerone Crushed Corn in our shops together with our long-standing partner and supplier Mondelez International,” says Rüdiger Stelkens, Purchase Director LTC at Gebr. Heinemann. “Heinemann will be offering the new product on an exclusive basis for a whole month before the official market launch – a perfect example of our commitment to presenting customers something special. With Toblerone Mondelez sets the highest standards in Travel Retail confectionary and acts as a sign post of the whole category.”
Andreas Fehr, Managing Director, Mondelez WTR: „With the arrival of a new member in the Toblerone family – Crushed Corn – we will continue to strengthen our leadership position in travel retail. We have great expectations for this new product and are particularly delighted that Gebr. Heinemann will be the first retailer to offer it to shoppers. We strongly believe that Toblerone Crushed Corn will be another successful milestone in the 20-year journey of Mondelez WTR. “ Toblerone Crushed Corn combines original Swiss milk chocolate with almond & honey nougat and pieces of crunchy roasted corn for an unforgettable tasting enjoyment. The brand Toblerone is the number one brand for the overall chocolate category in the travel retail channel. Mondelez World Travel Retail (MWTR) is the leading confectionery manufacturer in travel retail, its portfolio includes much-loved brands, such as Toblerone, Milka, Cadbury, Daim, Trident, Bassett’s and Oreo.
New ordering option for air travellers Gebr Heinemann has just expanded its customer-oriented service portfolio (www.heinemann-shop.com) to include the new Home Delivery service. Whether on the internet or in person at the airport’s Heinemann Duty Free shop, from now on travellers can order items and enjoy the convenience of having them delivered to their doorstep. The service is currently only available to customers travelling within the EU who are able to provide a German delivery address.
Heinemann has fundamentally redefined the concept of Travel Value and Duty Free shops, with particular emphasis placed on three key elements. The first is a product range which blends international brands at value-for-money prices with a variety of exciting surprises. The second is a full range of services for the customer. And the third is the enthusiasm that comes with personality: excellently trained, friendly employees ensure that every traveller enjoys a special airport shopping experience. All air passengers are generally permitted to shop at Heinemann Duty Free, whether their destination is in Germany, the EU or some far-flung corner of the globe. All customers pay the same, value-for-money price. Photo Caption: Exclusive world premiere: Toblerone Crushed Corn now available in all Heinemann Duty Free shops
