Recent Press Releases

Here you will find the five most recent press releases of the Gebr. Heinemann Group, listed by publication date. Earlier press releases may be found in the following ‘Press archive’ section.

Carnival Cruise Line and Heinemann partnership sees state-of-the-art Duty Free shopping experience come to life

Sydney, 22 May 2018. Carnival Cruise Line today announced the launch of a new state-of-the-art duty free store available on Carnival Spirit from 25 June, 2018, further enhancing the guest experience the cruise line is known for.

Today’s news is the result of a new partnership between Carnival Cruise Line and Heinemann Asia Pacific, a subsidiary of Gebr. Heinemann.  The partnership will deliver an ideal mix of local and global brands such as Seafolly, Quay Australia, Swarovski, Swatch, Lacoste and Clinique to Carnival’s Australian guests. 

The move into the Australian market by Heinemann Asia Pacific follows the success of an existing partnership between the two brands in the US with similar experiences onboard Carnival Fantasy, Carnival Liberty and Carnival Ecstasy.

“We are thrilled to embark on this new partnership with Carnival Cruise Line, especially at such an exciting time in the cruising market,” says Marvin von Plato, CEO of Heinemann Asia Pacific. “Combining our retail and logistics management experience with our expertise in the Australian market, we look forward to providing a world-class shopping experience on-board for Carnival guests.”

Heinemann has been a master concessionaire at Sydney Kingsford Smith International Airport since 2015, with the brand building a strong reputation with Australian travellers. Using consumer insights, Heinemann has carefully curated duty free offerings for the Aussie cruising market with a particular focus on cosmetics, liquor and local brands. 

“We’re pleased to continue our excellent relationship with Gebr. Heinemann with this enhancement of the retail experience aboard Carnival Spirit following its extensive dry dock,” said William Butler, Carnival’s Vice President of Retail Services. “The retail experience at Carnival continues to evolve with sought-after brands and exciting new spaces and we’re delighted to work with Gebr. Heinemann in providing our guests with the widest variety of retail choices at sea,” he added.

Carnival Spirit will undergo a two-week dry dock in Singapore and receive new family friendly entertainment features offering new spaces for kids and teens activities onboard, in addition to this new duty free experience. Once she returns to her home port of Sydney on 25 June, 2018 she will resume year-round departures from Australia. 

Notes to editor:

•    Carnival Spirit shops are located just off the mid-ship atrium on deck 3 and boast some of the largest square footage dedicated to retail in the fleet.
•    Heinemann Asia Pacific, together with its subsidiary Heinemann Australia, will oversee Carnival Spirit store operations.
•    Heinemann will operate all categories except fine jewellery onboard Carnival ships. 

About Heinemann Asia Pacific: 
Heinemann Asia Pacific is a subsidiary of Gebr. Heinemann and was established in 2010 to represent the group in the Asia Pacific region. Rooted in Gebr. Heinemann’s legacy, Heinemann Asia Pacific is committed to becoming the preferred partner for landlords, operators and suppliers by offering comprehensive travel retail solutions in the dynamic and diverse Asia Pacific market. From its headquarters in Singapore, Heinemann Asia Pacific maintains business relations across 10 different nations, having established an extensive network spanning from Indonesia to Myanmar. More than 60 staff members, located at the headquarters, collaborate with strong local partners in the distribution and retail fields, capitalising on significant growth in what is currently the world’s most dynamic travel retail market.

About Carnival Cruise Line:
Carnival Cruise Line is the largest cruise line in the world with almost five million guests travelling every year. The cruise line has two ships deployed in Australia, including Carnival Spirit – currently the largest and newest cruise ship home ported year-round in Australia. Sister ship Carnival Legend will return to Australia in October 2018 following her Northern Hemisphere summer season cruising Alaska. Carnival Splendor will join the Australian Carnival fleet in December 2019 and become the newest and largest ship home ported year-round in Australia. With 45 activities to enjoy each day, Carnival’s ships offer fun-loving families and couples fun, memorable holidays at great value.

Media Contact:

Samantha Drummond
W: 02 8584 5205
M: 0401 866 779

Gebr. Heinemann                   
Julia Knors                 
Corporate Communications     

Heinemann Asia Pacific Pte. Ltd.        
Ranjith Menon
Head of Marketing

More passion for more fine food: Pilot project for "Taste the World" launches at Munich Airport

Hamburg, 18.05.2018. Fine food – it's the key to enjoying a high quality of life. Where better to celebrate this than in Munich, Germany's undisputed capital of 'joie de vivre'? Munich Airport, therefore, instantly suggests itself as the ideal location to showcase a remarkable marketing campaign: called "Taste the World", this will be the first time that the Travel Value & Duty Free Shops operated by eurotrade welcome its customers with a large promotional area designated exclusively for the presentation of fine food items. The products on offer across this 35.5 square metre event space range from healthy olive oil, exotic spices, the finest salami to sophisticated speciality teas and coffees, to unusual varieties of cheese, exquisite nuts and macarons. The event shop itself boasts a suitable Mediterranean-style, old town ambience, with inventive decorations created from natural stone, a great deal of wood and countless market stalls crafted with love.

"We want our airport distribution clients to allocate more space to fine food in their shops. This category is a promising additional source of business with considerable potential, and it is distinctly different from the rest of the assortment without forcing other products to compete. Fine food and the classic assortment complement each other perfectly", says Carsten Menck, Director Sales of the Airports Europe distribution department at Gebr. Heinemann. These products make wonderful souvenirs for those returning from a trip, and are also excellent gifts for business partners. "Our idea", says Carsten Menck, "is for airline passengers to surprise their loved ones at home with fine food products, and then use those products to conjure up a magnificent meal – maybe using one of the suggested recipes on our Heinemann Duty Free Facebook Page".

Custom fine food concept made in Munich
An extended fine food range has already been tested at airports in Nuremberg, Billund, Aalborg and on the Faro Islands. Now MUC is the figurehead; after all, Munich Airport is one of Europe's largest aviation hubs. It will play host to the "Taste the World" event shop campaign throughout May and June 2018, in all eurotrade Travel Value & Duty Free Shops. 
"The trust-based collaboration between the clients and Gebr. Heinemann has produced these new and significantly larger placements, as well as the campaign in Munich. In its role as distributor, not only does Gebr. Heinemann bring these and other forward-thinking ideas to the clients, it also works with them to continue developing ideas and tailoring their realisation to fit the clients’ needs", says Carsten Menck.  

"The 'Taste the World' campaign is an ideal fit with the passenger profile at Munich Airport. We want to transform this category into an experience for travellers, to excite them and help them discover more fine food. We are pleased to have realised this in partnership with Gebr. Heinemann", says Nils Schirmer, Head of Purchasing at eurotrade.  

This innovative presentation of the fine food range by distribution clients is new, though the assortment itself represents a long-standing tradition at Gebr. Heinemann. Six years ago, the Hamburg based company brought together the high-end delicatessen and classic Duty Free product lines under one roof in its own shops. In travel retail, Gebr. Heinemann was the first company to offer travellers such a diverse selection of fine food. 

Press contact: 
Gebr. Heinemann
Julia Knors / Corporate Communications
+49 40 3010 2186

“Culinary journey through Europe”: Heinemann Duty Free thrills customers at Vienna Airport with an exclusive dinner from Hotel Sacher’s head chef

Vienna, 30 April 2018. As is often the case at an airport, four Heinemann customers could look forward to a wonderful journey last Wednesday – but this time in a somewhat different way: Together with Vienna Airport, Heinemann Duty Free invited four long-time members of its customer loyalty programme Heinemann & ME to an exclusive dinner in the airport’s Shopping Plaza in Terminal 2. 

Exclusive dinner prepared by a Viennese star chef
Vienna showed its best side, gastronomically. Dominik Stolzer, Head Chef at the Hotel Sacher, took the guests on a “culinary journey through Europe”. The twist: The evening's beverages, as well as the regional and international specialities chosen by Chef Stolzer to create the menu, came almost exclusively from the selection of regional and fine foods available at Heinemann Duty Free Vienna. A special highlight of the dinner was an original Sacher dessert.

The evening began for the guests just as stylishly as it ended: They were picked up from their homes in a private shuttle, which enabled them to await the event stress-free and look forward to an exquisite dinner. Chef Stolzer put together a superb assortment of Austrian and international delicacies, starting with a subtle porcini soup, followed by risotto with Grana Padano and speck (a type of Tyrolean ham) and linguine with truffle oil and truffles, and culminating in oxtail with potato foam. The corresponding regional Chardonnay and Pinot Noir wines came from the Esterházy winery, and the Sloeberry Blue Gin & Tonic apéritif and the two brandy digestifs, from the Reisetbauer distillery.

Dining connects people and stimulates communication
“We wanted to offer our long-time, gourmet-oriented customers an exceptional dining experience at a unique location in order to present the creations of a top-flight chef and have interesting conversations in a relaxed atmosphere. The airport offers an attractive setting for this. With this event, we once more fulfil our ambition of consistently surprising our customers with special experiences,” said Roman Koch, Managing Director of Gebr. Heinemann Wien GmbH. 

“With the exclusive dinner in the heart of the terminal, the guests were able to enjoy exquisite cuisine and get to know the new shopping opportunities at Vienna Airport. We are particularly pleased that we were able to contribute to the success of the first-class customer event arranged by our long-time partner, Gebr. Heinemann,” said Björn Olsson, Senior Vice President Center Management Vienna Airport.

International loyalty programme HEINEMANN & ME 
With its international loyalty programme, Heinemann is a trusted travel companion for passengers at currently 20 airports in five countries, as well as on 10 cruise ships. All members benefit from attractive offers, discount campaigns, special services, and many other privileges, as well as, most recently, from the loyalty benefits Collect Me and Surprise Me. The shopping experience is continually modified and enhanced in order to meet the identified needs of customers. At the same time, the company strengthens the relationship with its customers with special campaigns, like the culinary journey through Europe at Vienna Airport.

Press contact: 
Gebr. Heinemann
Julia Grobecker / Corporate Communications
+49 40 3010 2186

Flughafen Wien AG Media Office 
Peter Kleemann, Company Spokesman

New retail location in Australia: Heinemann Duty Free opens at Gold Coast Airport

Hamburg/Sydney, April 20. 2018. Beaches, surfing hotspots and national parks – the Gold Coast in south-east Queensland is one of the most popular destinations for both locals and tourists, and the Gold Coast Airport is one of the fastest-growing airports in the country. Heinemann Australia Pty Ltd recently secured the contract for two shops in both, the departures and arrivals areas, with a contract lease term of 7 years.

The Gold Coast will be the second location “down under” for Heinemann Australia
Richard Goodman, Managing Director Heinemann Australia: “We are delighted to have a presence at this important airport, which is the gateway to Australia’s leading tourist destination. Sydney was a first – and very substantial step for Gebr. Heinemann to enter the Australian market. Our focus continues to grow profitability in this region and we see The Gold Coast Airport is an ideal location and perfect partnership for us.”

Under the brand, Heinemann Duty Free shops will offer all categories of its product range across approximately 430 square metres (in departures) and 300 square metres (in arrivals). The shops will focus on spirits, wine and sparkling wine, as well as perfumes and cosmetics. Both retail areas will be designed as walk-through shops. Over the course of the terminal expansion, they will also be significantly expanded and will receive a completely new design concept by 2020.

More than 6.5 million passengers use Gold Coast Airport each year, with passenger numbers expected to skyrocket to 16 million by 2037. Direct international connections include Hong Kong, Japan, Malaysia, New Zealand and Singapore.

Gold Coast Airport Chief Operating Officer Marion Charlton said she was excited to be partnering with Heinemann as the airport enters a new growth phase.

“As one of the fastest growing airports in Australia, we are constantly looking to enhance the travel experience and retail offering for our visitors,” said Ms Charlton. "Gold Coast Airport will be unrecognisable in a few years, with a terminal redevelopment, on-site hotel and consolidated ground transport facility among some of the upgrades to cater for long-term passenger growth. Duty Free is an important part of our international passenger journey and having seen first-hand the transformation of the Sydney Airport duty free store, we are confident that together we will provide an exceptional retail experience”.


About Heinemann Australia Pty Ltd
Heinemann Australia with its 550 employees is a wholly-owned subsidiary of Gebr. Heinemann and was established in 2014 to represent the group in the Trans-Tasman region, in conjunction with winning the Duty Free tender at prestigious Sydney Airport. Now boasting seven impressive stores, HEINEMANN Tax & Duty operates 10,000 sqm of retail space at this destination port. Rooted in Gebr. Heinemann’s legacy, Heinemann Australia is committed to being a key player in Travel Retail by becoming the preferred partner for landlords, operators and suppliers. Also by maintaining our enduring commercial relationships and fostering mutual growth with their business partners.

Press contact:
Gebr. Heinemann
Julia Grobecker / Corporate Communications Manager
Phone: +49 40 3010 2186

Heinemann Australia
Sajah Saleh / Public Relations & Marketing Manager
Phone: +61 2 9667 6883

Gebr. Heinemann continues to build on its strong global position // 2017 figures – 2018 outlook

Hamburg, 17 April 2018. Gebr. Heinemann experienced healthy, robust development in 2017.The Hamburg-based global enterprise was able to build on its strong position in the Europeantravel retail sector, particularly in Eastern European countries such as Russia, Ukraine, Georgiaand Romania. In the Asian travel retail market, the company continued to expand its business inMalaysia. Gebr. Heinemann was successful on tender bids around the world throughout the year,and now has a presence at Hong Kong International Airport and in partnership with JamesRichardson at Ben Gurion Airport in Tel Aviv for the first time. In Australia, the company won anew location at Gold Coast Airport. The Heinemann Americas and Heinemann Asia Pacificsubsidiaries were also successful in their joint bid to supply and operate the shops on fourCarnival Cruise Line ships.

In a competitive environment in which business in the core markets is being more heavily influenced by global political developments than ever before, Gebr. Heinemann has performed very well overall and acted flexibly to take advantage of the market conditions. This is reflected in its controlled group turnover of 4.1 billion euros* (representing growth of 6.6 percent on turnover of 3.8 billion euros in the previous year). Breaking this down by category, LTC is the strongest with a 57 per cent share, followed by Perfume & Cosmetics at 32 per cent and Fashion & Accessories at 9 per cent.

2018 investment and outlook
Gebr. Heinemann is predicting double-digit sales growth for the 2018 financial year. Following considerable investment in innovative processes and IT structures, the Hamburg-based enterprise will also continue to invest in the travel retail market. A considerable share of its overall investment, which is set to total approximately 100 million euros, will go towards its ongoing project at Istanbul New Airport and digital development in connected travel retail.

Retail update: Designing the marketplaces of the future
2017 saw a positive trend in Gebr. Heinemann’s top retail locations. In Scandinavia,Gebr. Heinemann was able to agree an early extension to its contract at Copenhagen Airport to 2023. Sales growth in Norway reached 6.5 per cent. The refit and expansion of the shops operated under the Travel Retail Norway joint venture (partners: Gebr. Heinemann and Norse Trade) at Oslo, Bergen, Kristiansand, Stavanger and Trondheim airports is now complete. A new generation of Duty Free shops now awaits passengers across a total of 16,740 square metres of retail space.

In Istanbul, Gebr. Heinemann’s most successful location in terms of retail sales, there was a one per cent increase over the previous year despite political and economic unrest. The JR-Heinemann Duty Free Limited Partnership, the newly-founded joint venture between James Richardson and Gebr. Heinemann, won the tender for a ten-year contract at Ben Gurion Airport in Tel Aviv in August 2017, and has been operating six shops with a total retail space of 4,000 square metres there since January 2018. With annual sales predicted at 400 million US dollars for 2018, Tel Aviv is now Gebr. Heinemann’s third strongest retail location after Istanbul and Oslo. Gebr. Heinemann’s joint venture with Fraport, FRA, recorded a successful first year at Frankfurt Airport in 2017. Heinemann Asia Pacific won a tender for eight confectionery shops at Hong Kong International Airport, all of which will have opened in the first half of 2018. In Sydney, Gebr. Heinemann’s marketplace concept saw growth of around ten per cent in its first full year. The company will soon be adding a second location in Australia having won the tender for two shops at Gold Coast Airport. Gebr. Heinemann is also continuing to expand its business in Malaysia. The Heinemann Asia Pacific subsidiary has raised its stake in its joint venture with DFZ.

Turning to the company’s Cruise Liner division, Gebr. Heinemann set a successful benchmark with an innovative, cross-category shop design on-board TUI Cruises’ “Mein Schiff 6”.

Distribution update: Making a lasting contribution to customers’ success
The strongest growth rates were recorded in the Eastern Europe & Central Asia (formerly Russia/CIS) and Benelux & Africa regions. Growth in Eastern Europe & Central Asia is largely the result of the company’s joint venture activities at Moscow’s Sheremetyevo and Domodedovo airports. Russian passenger numbers are continuing to bounce back, which has contributed to double-digit sales growth above the average growth rate for passenger numbers. The Travel Retail Domodedovo joint venture won a tender to become the exclusive Duty Free operator in the new terminal at Moscow’s second-largest airport, Domodedovo, and will therefore soon be responsible for the airport’s entire Duty Free business. At Moscow Sheremetyevo Airport, the company will be doubling its total retail space operated by IDF (Imperial Duty Free) this year and next, and is gradually converting all of the shops to walk-through concepts.The Gebr. Heinemann subsidiary Travel Retail Vilnius was able to secure a six-year extension to its contract at Vilnius International Airport. Gebr. Heinemann is also very satisfied with the strong growth of its border shop business in the EECA region. The company sees great potential in the Arrivals Duty Free business in the Eurasian Economic Union, which is due to launch in October 2018 at the latest.

In the company’s Inflight & Catering division, existing supply contracts with Gate Retail and Ryanair were each extended by five years. Gebr. Heinemann also celebrated a global tender win in the cruise business: The Heinemann Americas and Heinemann Asia Pacific subsidiaries and Hamburg headquarters jointly secured the contract to operate a total of 1,220 square metres of retail space as the on-board retailer for four Carnival Cruise Line ships. Both retail and distribution (wholesale) on cruise ships are important strategic growth markets for Gebr. Heinemann, and ones in which the company will continue to invest worldwide going forward.

For Gebr. Heinemann’s Distribution division, 2017 was marked by the launch of the new distribution brand that promises to make a lasting contribution to its customers’ success. The “Supplying Success” claim represents the brand’s commitment to consistently outstanding quality. With this, the company is positioning itself more definitively against the international competition and stating clearly what Gebr. Heinemann stands for as a distributor.

Purchasing and Logistics update: Turning brands and trends into experiences
As a company that operates in complex global markets, two of the greatest challenges for Gebr. Heinemann remain global pricing and gaining commitment from globally-oriented suppliers that are also prepared to make long-term financial investments. The company’s Purchasing division  focuses on both quality and strategic elements, such as bringing trends into the range and special retail products, i.e. travel retail exclusives, and is always thinking up new ways of integrating brands and trends into the customer experience. Make-up is currently a global “super trend category”. For this reason, Gebr. Heinemann worked hard on making this product group more attractive, colourful and more of an experience for travellers through new presentation design concepts throughout 2017. The strong “K-beauty” (Korean Beauty) trend and its intensive skincare products has also been brought into Gebr. Heinemann with Korean brand Sulwhasoo being the first to be added to the travel retail range. Gebr. Heinemann has also taken advantage of a powerful trend in the LTC category: hand-crafted spirits. These add an attractive flair to the shops and can be presented as exclusive categories. One example is the successful, exclusive, global launch of “Copper Dog” Scottish craft whisky in travel retail at Heinemann Duty Free. The company also drove forward the strategic and conceptional expansion of the Fashion & Accessories / Watches & Jewellery categories and their presentation, especially in the Core Duty Free segment, in 2017.

One year ago, Gebr. Heinemann launched the Travel Retail Data Innovation Group (TRDIG). 30 suppliers and the biggest travel retailers in Europe have now joined the initiative for digital, automated data exchange. It is an important element of the globalisation of Gebr. Heinemann and the entire travel retail sector.In summer 2017, Gebr. Heinemann and its Norwegian partners put the world’s first driverless transport system (SAGV) at an airport into service in Oslo. Over recent months, the technical foundations have been laid in Logistics to ensure that the company can meet rising demand stemming from its growing worldwide supply business and new legislation in the best possible way.

Corporate responsibility
Conscious of its responsibility for preserving the environment, Gebr. Heinemann joined forces with the marine conservation organisation OceanCare last year, in order to send a clear signal against the global increase in plastic waste. Single-use plastic bags are now only provided at a cost of 30 cents at 14 Heinemann Duty Free locations in Germany and Austria, and from January 2018 in Bratislava (Slovakia) and Ljubljana (Slovenia). The proceeds generated by this policy go to fund the work of OceanCare. Within just one year, the company was able to reduce consumption of single-use plastic bags at participating shops by around 70 per cent, from around 8.8 million in 2016 to 2.5 million. For the full year of 2017, the total donation made to OceanCare came to 142,000 euros.

* As of April 2018: Controlled group turnover of Gebr. Heinemann and affiliates.

Press enquiries:
Lara Vitzthum
Head of Corporate Communications

Julia Grobecker
Manager Corporate Communications

Gebr. Heinemann reduces its use of single-use bags by 70 per cent in 2017 and expands its “plastic bag project” to additional sites

Hamburg, 30 January 2018. Reputable environmental protection organisations regularly publish powerful, emotive images: sandy beaches covered in, entire coastal regions spoilt by and dead marine animals suffocated by plastic waste.

The reason for this environmental misery is, in part, down to the around 500 billion plastic bags used annually around the world, some of which are “disposed of” without thought. It will take up to half a millennium before this waste, which for the most part travels through rivers before ending up in the world's oceans, is broken down and degraded.

Encouraging initial successes and 142,000 euros for marine conservation
Gebr. Heinemann and the marine conservation organisation OceanCare have come together in the past year to develop a counter-strategy and have started a joint initiative to reduce the amount of plastic waste in the oceans: as a globally operating company, Gebr. Heinemann put its trust in the regulatory mechanism of price; introducing a fee of 30 cents on all single-use plastic, paper and ZIP bags across its 14 German and Austrian duty free sites. All proceeds generated from the campaign are invested in OceanCare projects.

Intended to lead to a drastic reduction of single-use bags as well as encouraging customers to rethink their choices, the initiative is already proving to be a success. Many customers have joined the trend started by Heinemann and are using less and less of these “polluters”. The actual usage figure in Heinemann shops went down by 70 per cent last year: from a total of around 8.8 million in 2016 to 2.5 million. At the same time, the use of reusable bags has risen by around 350 per cent (from almost 21,400 bags in 2016 to almost 96,700 in 2017). The donation transferred to OceanCare in 2017 also speaks for itself: a total of 142,000 euros.

Strengthening the awareness of environmental protection issues
“Ecology and economy are not mutually exclusive, they are two sides of the same coin. We see responsibility for the environment as our duty,” says co-owner Claus Heinemann of his company’s guiding principle. “We are delighted that our joint initiative with OceanCare allows us to contribute to the strengthening of our passengers’ awareness of the issue of environmental protection. However, while we are pleased with our success we are not yet satisfied. We are treating our ‘plastic bag project’ exactly as all other areas within our business: our modus operandi is to move forward, be creative and pro-active, and keep looking for further improvements. We will not only work hard to further improve our services, but also for a continued reduction of plastic bags, change to alternative materials and support of a change in consumer behaviour.”

Bratislava and Ljubljana are also on-board as of 2018
Following the success of the pilot phase in Germany and Austria, the campaign will be extended to additional Heinemann Duty Free sites in 2018. Up next are Bratislava in Slovakia and Ljubljana in Slovenia: as of January, single-use plastic bags are only available for 30 cents in the airport shops there too. The proceeds will also go to OceanCare and, as at all participating sites, the airports have waived their concession fee. As an environmentally-friendly alternative to plastic bags, passengers now have the option of a reusable bag made from 50 per cent recyclable materials for 2 euros, or a hip LOQI bag in the Heinemann design for 4.90 euros, as in the Heinemann shops in Germany and Austria. Both are ideal for use as shopping bags for holiday purchases or as beach bags.

“I Care”: working together against single-use plastic
“The gigantic amount of plastic waste in the ocean is such a significant challenge that it needs everyone to do their bit: governments, organisations, companies, and also consumers, can and must help to resolve this problem. Gebr. Heinemann has taken on this responsibility and is demonstrating in concrete terms how disposable plastic can be reduced,” says Vera Bürgi, Managing Director of OceanCare. OceanCare uses the donations from Gebr. Heinemann on projects aimed at reducing plastic waste in the oceans and saving marine life at risk due to plastic waste. Environmental education activities and research projects on the reduction of plastic waste also make an important contribution. As a UN special adviser on marine conservation, OceanCare took part in the 12th Meeting of the Parties of the Bonn Convention (UN Convention on the Conservation of Migratory Species, CMS) in Manila last October. The marine conservation organisation presented their “I Care” campaign at the meeting; a project where OceanCare and a number of partners use their combined power to encourage people around the world to rethink their attitudes towards disposable plastic. Heinemann’s co-owner Claus Heinemann also took a stand in the campaign film. You can watch the video here.

Find out more about the “I Care” campaign here.

About OceanCare
The Swiss non-governmental organisation has campaigned for sea creatures and the oceans worldwide since 1989. Using research and protection projects, environmental educational campaigns as well as intensive input in international bodies, the organisation is taking concrete steps towards the improvement of living conditions in the world's oceans. OceanCare has been recognised by the United Nations Economic and Social Council as a special adviser on marine conservation. The organisation is also part of the UNEP Global Partnership on Marine Litter.

Press Contact:
Julia Grobecker
Corporate Communications
Telephone: +49 40 3010 2186

For questions concerning marine conservation:
Vera Bürgi
Managing Director
Telephone: +41 44 780 66 88



There is no better way of carrying responsibility: with the "Reusable Trend Bag by LOQI" in a unique design, Heinemann Duty Free is offering an elegant alternative to plastic bags

Hamburg, 11. December 2017. Duty Free shopping is one of the pleasures of travelling. In contrast, however, Heinemann Duty Free and its conscientious customers are experiencing increasing displeasure over disposable plastic bags that are harmful to the environment. Therefore, some demanding criteria have been defined in the search for reusable alternatives: they should be appealing, modern and stylish, should offer benefits beyond those of a standard carrier bag and must comply with international hand baggage standards. A convincing solution has been found: since November 2017, customers have been able to purchase the environmentally-friendly "Reusable Trend Bag by LOQI”, at all 14 Heinemann Duty Free sites in Germany and Austria, as well as at 9 international sites, such as Istanbul, Copenhagen, Budapest and Bologna for the price of 4.90 euros.

"Our aim is to massively reduce the use of plastic bags in our airport shops. We know that our customers enjoy making spontaneous purchases and need sturdy options for carrying their items home. With its 27-centimetre-long carrying strap, the LOQI bag can be carried comfortably on the shoulder: this is particularly advantageous when you’ve just bought a bottle of wine or spirits. We hope we will, in future, be able to inspire even more customers to go for this hip, reusable bag,” says Jens Wolf, Director Retail Sales Europe at Gebr. Heinemann.

Cosmopolitan look –  versatile use
The high-quality, foldable etui bag was designed specifically for Heinemann Duty Free and was produced by the known bag manufacturer LOQI, who has a long-standing travel retail partnership with Gebr. Heinemann. There are two models available, each with two different “Travelling Faces” designs on both sides: artistically altered portraits of people from different ethnic backgrounds with their gaze directed on the horizon; guiding the emotions towards that relaxed holiday feel. The design is a commitment to cultural diversity and a sustainable environment, which underpins the cosmopolitan aspirations of Heinemann Duty Free. “We made a conscious decision to go for a cooperation with a brand-name producer, so that the quality and design would ensure the long-term use of these bags,” says Jens Wolf.

A LOQI bag weighs in at just 55 grams, however, it can easily handle weights of 20 kilograms. The bag measures 50 by 42 centimetres, but can be folded to be much smaller. It is waterproof, robust, washable, chemical free and OEKO-TEX® certified. And it isn’t just helpful for your shopping: the stylish shoulder bag is also an on-trend accessory for when taking a stroll, or a useful beach bag.

50 percent reduction in plastic bags
The trend bag received a positive welcome from Heinemann Duty Free customers. Steffen Jopp, Managing Director Heinemann Duty Free in Berlin, reports: “With the introduction of the chargeable, disposable bags in our shops, we have been able to considerably heighten our customer's ecological awareness and significantly reduce the use of plastic bags. With the LOQI bag, we now have a really cool alternative that we are able to offer our customers at an attractive price. This is incredibly important in a hip city such as Berlin. Our employees are also enthusiastic about this trend bag as an environmentally-friendly alternative, and have been working with great commitment to ensure the bags sell well; they have made a very good start, even in these first few days”.

As a business that is committed to sustainability, Gebr. Heinemann has set itself the aim of reducing the use of plastic bags to the absolute minimum: and with a 50 percent success rate are well on their way to achieving this. Since January 2017, all disposable bags at Heinemann Duty Free in Germany and Austria have been chargeable. The proceeds from sales have been donated to OceanCare, a marine conservation organisation, who are committed to combating plastic waste in the world's oceans among other causes.

The principle of the reusable shopping companion is not new at Heinemann Duty Free: passengers have already been able to purchase sturdy, reusable bags made from 50 percent recyclable materials as an environmentally-friendly alternative to disposable bags for two euros. The foldable LOQI bag now designed for Heinemann is another step forward for environmental protection, and at the same time a stylish addition to the range.

Press Contact:
Julia Grobecker
Corporate Communications
Telephone: +49 40 3010 2186

Augmented Reality in Travel Retail: Heinemann is enchanting passengers at Berlin's Schönefeld Airport with a virtual experience competition

Hamburg/Berlin, 5 December 2017. In the run-up to Christmas, online and offline shopping are being merged into a particularly holistic shopping experience for passengers at Berlin's Schönefeld Airport. With the aid of an Augmented Reality App, Heinemann Duty Free is offering from 3rd to 24th December an opportunity to save money in the form of a game and, with every bit of fun and a little rivalry, to win an immediate discount on their purchase. With the Augmented Reality promotion, Heinemann Duty Free is one of the front runners for the new technology in airport retailing.

"We want to offer passengers in the capital city a unique shopping experience on a completely new level. The boundaries between online and offline shopping are becoming increasingly blurred and at the very latest, since the hype about "Pokémon Go", the mixing of virtual and real world is a term understood by most people,” says Steffen Jopp, Managing Director of Heinemann Duty Free in Berlin. “It is our ambition that we are creating an insight into the virtual world for our international customers in game form. With the App, we have our finger on the pulse and are demolishing the bridges between both worlds.”

High yield: Burst balloons bring an immediate discount of up to 20 percent
For the promotion during the run-up to Christmas, a lively promotion area is created in the Duty Free shop. Promoters will encourage customers actively to join in the game, will explain it and provide the customer with an iPad. Here, on one hand they see the real image of the shop and on the other red air balloons visible for them only on the display. Within 30 seconds, they must burst as many of these as possible by "virtual contact" with the iPad. The more balloons they "kill", the higher is the value of the coupon they win. Gamers can win a discount of up to 20 percent on their purchase by taking part. The lucky devil who in each case has burst the 1000th balloon will be particularly happy - an extra gift card valued at 100 euros is waiting for him. The live image from the iPad will be transferred via AppleTV on to the promotion screens in the shop, so that each customer in the shop can join in the fun and perhaps even develop a taste for it.

SchönenbergFilm GmbH developed the App for Heinemann Duty Free. Flughafen Berlin Brandenburg GmbH (FBB) offered Heinemann Duty Free a lot of encouragement in turning the idea into reality. Accordingly, FBB will publish the promotion both on its social media channels and in its own App.

Already, the signs are that the virtual shopping experience in Berlin-Schönefeld will be a success. Consequently, the high potential of individual Augmented Reality experiences will in future be expanded to other Heinemann Duty Free sites.

Press Contact:
Julia Grobecker
Corporate Communications
Telephone: +49 40 3010 2186

New non-Schengen Heinemann Duty Free Shop at Oslo Aiport

Oslo, 1 November 2017. Gebr. Heinemann with their Norwegian joint venture Travel Retail Norway (TRN) opened a new 300 square meter duty free store in the non-Schengen area of Oslo Airport on Tuesday. 2,000 articles and attractive opening hours will make this shop another hit at Oslo Airport. “As Oslo Airport has grown as a hub in the Nordics, we have seen a need for a shop in the non-Schengen area. We know this shop will be greatly appreciated from the travelers and a commercial success,” says Managing Director of TRN, Håkon Fjeld-Hansen.

The new Heinemann Duty Free Shop of 300 square meters in the non-Schengen area offers a wide range of products. The shop will sell Norwegian duty free goods with a total of 1,200 articles of perfume and cosmetics as well as 800 articles of alcohol, tobacco and sweets.

“We know many travellers want to get past the passport control as fast as possible, and therefore not stop in our other departure stores. But once they are inside the non-Schengen area they will now be able to shop with a steady pulse and assurance they will be able to board the airplane,” says Fjeld-Hansen.

Press Contact:
Travel Retail Norway
Haakon Dagestad
Head of Communications
+47 99 79 88 04

Gebr. Heinemann
Julia Grobecker
Corporate Communications
+ 49 40 30 10 21 86


New Heinemann Duty Free and Travel Value shops at Avinor Bergen Airport

Bergen, 17 August 2017. Today, the new Heinemann Duty Free arrival shop as well as a new Travel Value shop at Avinor Bergen Airport opened. The overall arrival retail space now adds up to 1,100 square meters, which is more than twice the size of the former arrival store. The two new shops were constructed in conjunction with the expansion of the Terminal 3 of Bergen Airport.

Travel Retail Norway AS (TRN) and Gebr. Heinemann are delighted to finally have an arrival store in Bergen that is suited for the large increase of passengers the airport has seen over the last years: “Bergen Airport will now have a large arrival store with a great variety of products. We have been waiting for this for a long time, and are looking forward to greeting and serving all our customers in the new shop”, says CEO of TRN, Håkon Fjeld-Hansen.

The area of the former Duty Free arrival store at Bergen Airport covered merely 400 square meters, and it was only used by arriving passengers from non-Schengen countries. The size of the new Duty Free arrival shop provides more space for customers, reduces congestion and accommodates a wider range of goods. “Our store in Bergen used to be for both arriving and departing passengers. By separating them – as we already do in Oslo – we will now be able to tailor the shopping experience to the different needs that our customers have. This has proven to be a success in Norway with Oslo as one of the world’s biggest arrival Duty Free stores”, says Fjeld-Hansen.

The new Travel Value shop of 230 square meters will offer a wide range of products from perfume and cosmetics to sunglasses as well as other fashion and accessories. The store will have the newest design from Heinemann Duty Free with consideration of local design and architecture in Bergen. This concept has been a commercial success in Oslo and Trondheim, and TRN and Gebr. Heinemann are certain it will be a success in Bergen as well.

Highlights of the new improvements in the new Duty Free shop at Bergen Airport:

  • Designated arrival store for all passengers at Bergen Airport  
  • Far wider cosmetic range for women with 76 different brands
  • Significantly better wine selection, with 75 additional wines and a total of 430 wines
  • 58 types of beer
  • More local and ecological products
  • Designated area for gifting
  • More Norwegian quality products

TRN will invest a total of approximately NOK 40 million in duty free and travel value at Bergen Airport in connection with the expansion of the airport. In addition to the two new shops in the new Terminal 3, TRN and Gebr. Heinemann operate a Duty Free departure shop in Terminal 2.

Press Contact:
Travel Retail Norway
Haakon Dagestad
Head of Communications
+47 99 79 88 04

Gebr. Heinemann
Julia Grobecker
Corporate Communications
+ 49 40 30 10 21 86

Pilot project on environmental protection: 50 per cent reduction in plastic bags and 180 per cent increase in reusable bags

Hamburg, 2 August 2017. The United Nations held its first Ocean Conference this year. More than 190 member states declared various measures to protect the oceans. At the beginning of this year, Gebr. Heinemann and OceanCare launched a joint initiative to reduce plastic waste in the world's oceans. By paying a contribution of 30 cents for each single-use disposable bag at all 14 German and Austrian Heinemann Duty Free sites, passengers from all over the world are made aware of the environmental pollution issue. As a more environmentally friendly alternative to the plastic bag, passengers can purchase reusable bags with a 50 per cent recycling part for 2 euros. These are ideal for use as shopping bags for holiday purchases or beach bags.

Heinemann Duty Free customers are happy to give up using plastic bags
Passengers have been very accommodating of the change seen in the Heinemann Duty Free shops and are happy to give up single-use disposable bags. As a result, the number of plastic bags sold has fallen by some 50 per cent, while sales of reusable bags have increased by around 180 per cent.

OceanCare uses resources for marine life rescue projects and to reduce plastic waste
"Our aim was to massively reduce the use of plastic bags. However, we know that customers in the Heinemann Duty Free shops enjoy making spontaneous purchases and need additional options for carrying them. By cooperating with OceanCare, we are raising our customers' awareness of the problems that exist in our oceans and are ensuring that the proceeds we receive through the sale of plastic bags go towards protecting our seas," says co-owner Claus Heinemann. In the first half of 2017, a total of 55,000 euros was collected from all participating Heinemann sites for OceanCare projects.

The donation is being invested in areas including the rescue of marine animals and environmental education. For many years, OceanCare has been supporting, for example, the British Divers for Marine Life Rescue, a world leading stranding network for seals, dolphins and whales. OceanCare also raises public awareness around the globe about rethinking how to deal with single-use plastic items. Actions taken by OceanCare include the joint project initiated with the Majorcan organisation Ondine, to develop a three-day education model in Majorca's state schools. As well as the theoretical principles regarding the problem of plastic pollution, students will also get involved in cleaning up beaches. "Every year, some nine million tonnes of plastic waste are released into the oceans. If this continues, by 2050, there could be more plastic than fish swimming in the sea. Gebr. Heinemann has recognised the sign of the times. By reducing single-use disposable bags and supporting our projects, the company is making a significant contribution to protecting the world's oceans," states Vera Bürgi, Managing Director of OceanCare.

Other Heinemann Duty Free Shops to follow suit
The project is already a success for marine conservation. For this reason, following the pilot phase in Germany and Austria, it will also be rolled out in the medium term to other international Heinemann Duty Free sites. “Due to the positive reception of these measures by our customers in Germany and Austria, we are currently looking to extend this to other Heinemann shops throughout the EU. In connection with this, we are also working on a fashionable, reusable bag, to be made available at all Heinemann sites in the second half of 2017. We hope this will enable us to convince even more of our customers to use reusable bags, thus further reducing the use of plastic bags,” says Jens Wolf, Director Retail Sales Europe at Gebr. Heinemann.

About OceanCare
The Swiss non-governmental organisation has campaigned for sea creatures and the oceans worldwide since 1989. Using research and protection projects, environmental educational campaigns as well as intensive input in international bodies, the organisation is taking concrete steps towards the improvement of living conditions in the world's oceans. OceanCare has been recognised by the United Nations Economic and Social Council as a special adviser on marine conservation. The organisation is also part of the UNEP Global Partnership on Marine Litter.

Press Contact:
Julia Grobecker
Corporate Communications
+49 40 3010 2186

For questions on the subject of marine conservation:
OceanCare / Vera Bürgi
Managing Director
+41 44 780 66 88

Heinemann opens new Travel Value & Duty Free Shop at Bratislava Airport

Bratislava, 13 June 2017. Bratislava Airport and Gebr. Heinemann are proud to announce today’s opening of a new Heinemann Travel Value & Duty Free Shop in the non-Schengen departure area of Bratislava Airport. On a shop floor of 160 m² Heinemann offers a comprehensive range of local and international products from all assortment categories such as perfume and cosmetics, spirits, wine, tobacco products, toys and confectionery.

“I am proud to be partner in a business relationship with Bratislava Airport since 2007. Extending our business with the new shop gives us the opportunity to serve all departing passengers from Bratislava to Russia, Turkey or Egypt –  just to mention a few destinations”, says Fritz Janach, Retail Manager of the Heinemann Travel Value & Duty Free Shops in Bratislava.

„Heinemann is for us a stable, long term and fair partner. We highly appreciate the mutual cooperation. We very much welcome the opening of a new Duty Free Shop that will expand the offer of duty free products for our passengers in the non-Schengen area“, said Bratislava Airport CEO Jozef Pojedinec during the opening.

Unbeatable offers from the most popular brands under one roof
The new Heinemann Travel Value & Duty Free Shop is modern, bright and well supplied, offering customers great shopping experiences and savings. Changing monthly special offers and seasonal or themed campaigns provide special surprises. “In this shop we focus above all on our great prices. Passengers will find unbeatable offers from the most popular brands under one roof”, says Fritz Janach. “We are very pleased to be able to launch this concept together with Bratislava Airport.”

Excellent basis for further passenger growth
Heinemann is once again on the road to expansion: Bratislava Airport serves 1.7 m passengers. With the new shop in the non-Schengen area, Heinemann is now able to serve all passengers departing from Bratislava. Together with the 350m² Heinemann Travel Value & Duty Free Shop in the Schengen area, the new shop is a perfect basis to meet the future passenger growth which is expected during the next years.

About Bratislava Airport
Bratislava Airport is the biggest international airport of the Slovak Republic. It is located 9 km far from the city centre. Bratislava Airport handles approximately 1,75 million passengers yearly, handles approximately 23 000 tons of cargo and records 26 000 aircraft movements. The history goes back into 1947-48 when the airport construction begun. Regular air traffic operation was launched in 1951. Five air carriers operate to/from Bratislava Airport regular flights – Ryanair, Wizz Air, Pobeda, flydubai, Czech Airlines. Seasonal scheduled or charter flights are operated by Travel Service/Smartwings, Air Cairo etc. Bratislava Airport offers 44 regular routes to 41 destinations in 22 countries in Summer 2017.

Press contact:
Julia Grobecker
Corporate Communications
+49 40 3010 21 65 2

Precision landing in paradise: Gebr. Heinemann is the exclusive supplier for Mauritius Duty Free Paradise

Mauritius, 2 June 2017. At the end of last year Mauritius Duty Free Paradise (MDFP) put out an official tender, as part of a reorientation, to supply the airport shops that it runs and those on Rodrigues: Gebr. Heinemann, one of the top players on the international travel retail market and the only family-run business among the global players, has convinced MDFP with reliability of supply, the pricing and the range of services. Above these, the shop conversions, logistics and compliance, marketing and promotions, assistance with merchandising – with the corresponding training – and, last but not least, the work Gebr. Heinemann puts into formulating growth strategies for their partners, were key factors for MDFP´s decision to choose the German company. 

The new exclusive contract will run from the summer season for a period of three years and will cover the LTC and P&C product groups and their associated sub-groups.

Rakesh Ragoobeer, CEO of MDFP: “‘The Mauritius Duty Free Paradise Co Ltd is glad and feels proud to appoint Gebr Heinemann as their main distributor for its international shops based at SSR International Airport, Mauritius. MDFP is convinced that with 138 years of experience of GH in the travel retail business will definitely help to enhance the level of service of our customers; and, ultimately bring the required services to sustain our business growth.”

“We are looking forward to a successful collaboration with Mauritius Duty Free Paradise Co. Ltd to make this supply contract a success for all parties involved”, adds Stephan van Groningen Director Sales of the Distribution Department for Benelux & Africa at Gebr. Heinemann. 

Press Contact:
Lara Vitzthum
Head of Corporate Communications
+49 40 3010-23849 

Continuing successful collaboration: Gebr. Heinemann Retail ApS and Copenhagen Airports A/S extend concession agreement early

10 years of successful collaboration between Gebr. Heinemann, that operates six tax-free shops with a total area of approx. 3,600 m² at Copenhagen, and Copenhagen Airports A/S, are being continued: Thomas Woldbye, CEO of Copenhagen Airports A/S, as well as Raoul Spanger, Executive Director Retail at Gebr. Heinemann, today signed the early agreement extension for an additional 5 years prolonging the cooperation from 1 March 2018.

Initial exploratory negotiations had already begun in good time to clarify options for extending the agreement early, which officially runs until February 2018, in light of long-term infrastructure plans on Copenhagen Airport. These talks came to a successful conclusion. “I’m delighted that we have attained this early agreement extension, as it not only highlights our partner’s trust in us, but it also reflects the success of our company, as well as our brand at the Copenhagen site”, said Raoul Spanger, Executive Director Retail at Gebr. Heinemann. “In this respect, we will start converting our main shop in Terminal 2, which will be a benchmark for modern duty free shops with a completely new design and an even stronger presence for our focus on ‘Local Sense’.” Chief Commercial Officer, Peter Krogsgaard, from Copenhagen Airport is also pleased with the continued collaboration: “A new prolongation with Heinemann allows us to plan our current airport development, which is needed to serve our growing passenger numbers and to offer our passengers the very best of airport retail. It is a pleasure to prolong a fruitful partnership that will secure our passengers the best retail solutions, newest brands and with guaranteed savings.”

On 1 March 2017, Gebr. Heinemann Retail ApS celebrated its 10-year anniversary at the Copenhagen site, which employs around 350 employees.   

Gebr. Heinemann Retail ApS
The six Tax Free shops* at Copenhagen Airport are managed by Heinemann Retail ApS, a wholly owned subsidiary of Gebr. Heinemann SE & Co.KG. The Copenhagen outlets have been operated by Gebr. Heinemann since March 2007. The last contract for the concession at Copenhagen Airport with a term of five years came into effect on 1 March 2013.

*Main shop (2,600m²), pier shop A (175m²), pier shop B (200m²), pier shop C (expanded from 100m² to 260m²), Terminal 3 shop (160m²) and Arrival Shop (126m²)

About Gebr. Heinemann SE & Co. KG
Gebr. Heinemann is one of the top players on the international travel retail market and the leader on the European market. It is the only family-run business among the global players of the travel retail industry. As a retailer, the company currently operates over 1,000 shops in over 100 countries. In retail, Gebr. Heinemann is active at a total of 77 airports in 28 countries with more than 320 Heinemann Duty Free & Travel Value shops, license-managed brand boutiques and concept stores. The company has been designing its Duty Free & Travel Value Shops since 2008 in accordance with an exceptional brand concept. Today, the Heinemann Duty Free brand is present at numerous airports worldwide including Sydney. In total, the retail operation now serves more than 40 million customers across 120,000 square metres of retail space every year. 

About Copenhagen Airports A/S
Copenhagen Airports (CPH) owns and operates the airports in Copenhagen and Roskilde. In 2016, more than 29 million passengers traveled through CPH. More than 23,000 people work at airlines, handling companies, shops, restaurants etc. at the airports. The 2,500 employed directly by CPH work with everything from security, construction and cleaning to the development of air routes and service to passengers and airlines. CPH's strategic target is to maintain and develop the position as the Gateway to Northern Europe. Our goal is to reach 40 million passengers per year. For further information, please visit

Gebr. Heinemann: corporate balance and global growth

Hamburg, 11 April 2017. In an overall satisfying 2016 financial year, Gebr. Heinemann achieved corporate balance and growth in the global Duty Free market, managing to offset the strong impact of global political developments on the international travel retail business as much as possible. The company managed to implement this strategy successfully, resulting in a controlled group turnover of 3.8 billion euros*, which equates to growth of +5.6 percent on the previous year. In Europe, the Hamburg-based and family-owned trading company remains the market leader with a market share of nearly 30 percent in the European airport Duty Free market. Allocated into the top three categories, LTC (Liquor, Tobacco, Confectionery) accounted for 58 percent of total sales, followed by Perfume & Cosmetics (31 percent) and Fashion & Accessories (8 percent). In the Asian region, sales increased from 6 percent to 10 percent.

Gebr. Heinemann will place even greater emphasis on global components. The more globally the company is positioned, the better it can offset country-specific risks. Winning the concessions in Sydney, setting up the joint venture with Duty Free International in Malaysia, and the successful retail business at Kuala Lumpur Airport all show what Heinemann is capable of in the Asian/Pacific market. In the USA, Heinemann Americas busily targets different distribution and retail opportunities.

Investment 2017
Gebr. Heinemann is set to continue investing intensively in the travel retail market in 2017. A significant portion of the total investment, which is around 100 million euros, will be spent on the “Istanbul New Airport” project, the further development of the retail experience in Scandinavia and the further digital development of Connected Travel Retail. Another portion will be spent on the organisational optimisation of the company and the corresponding IT infrastructure.

Retail update
The retail business has seen overall growth of 4 percent despite the strong impact of unexpected developments within the political sphere and the global economy. In December 2016, Gebr. Heinemann and Fraport AG agreed on the establishment of the joint venture Frankfurt Airport Retail GmbH & Co. KG (FAR), in which both partners hold a 50 percent share. On 1 January 2017, FAR took over the operation of all 27 Heinemann Duty Free & Travel Value Shops and Concept Stores at Frankfurt Airport. As a premium partner, FAR is the primary and most important supplier on Frankfurt Airport’s online shopping platform, which was launched in March 2017. This was an important milestone for the digital strategy of Gebr. Heinemann. From now on, Heinemann’s delivery service can be offered on third-party web shops.

At Amsterdam Airport Schiphol, where the concept of a joint venture partnership between Gebr. Heinemann and an airport operator has already proven to be a successful model, the first full year of operations closed having achieved the expected sales figures. The world’s largest Arrivals Duty Free shop opened its doors at Oslo Airport in September 2016. It was the first full year of operations for Heinemann Tax & Duty Free at Sydney Airport and a very successful one, with sales of +47 percent proving the effectiveness of this retail concept. Within the Istanbul New Airport project, where Heinemann/Unifree is responsible for the management of 50,000 square metres of retail space, the focus lay on the development of the terminal architecture, integrating luxury brands, two main Duty Free shops and five “villages” with different identities and a diverse range of products on offer.

Distribution update
Despite various market challenges, especially the weakness of the rouble, Gebr. Heinemann can report positive development in the Distribution business overall. In 2016, the company showed double-digit growth, mainly due to the strong growth in the Russian/CIS market. As well as in Russia/CIS, Gebr. Heinemann also showed growth in all other sales channels. Furthermore, supply agreements were concluded with 17 new customers at airports in nearly 20 countries in the African market.  

In the Russian/CIS market, Gebr. Heinemann has invested in new business during this tough economic and political phase, especially in border shops in Georgia, Ukraine and Belarus. At Moscow’s Sheremetyevo International Airport, the important Terminal D was taken over by the joint venture IDF (Gebr. Heinemann and Sheremetyevo Airport). Retail sales were significantly up on the previous year and were within the planned figures at all locations.

Gebr. Heinemann’s goal is to provide a lasting contribution to its customers’ long-term success by creating added value for them. Through its global organisation, the company can now offer the same quality of service around the globe to customers who act internationally, such as cruise ship operators and airlines.

Purchasing and logistics update
The company sees potential for growth with a striking product range that is innovative and surprising. There is, for example, the comprehensive “tool box” for Perfume & Cosmetics, which offers new categories, Travel Retail Exclusives, innovative promotion concepts, exclusive perfume collections and commercial niche brands at the right price. Gebr. Heinemann is also advancing the Fashion & Accessories category with even more luxury brands and is increasing its focus on Watches & Jewellery.

In view of the increasing global and multi-channel presence of Gebr. Heinemann, the new Fulfillment Department ensures profitability and customer satisfaction as well as an optimum stock situation. In addition to this, Gebr. Heinemann has initiated the Travel Retail Data Innovation Group (TRDIG) which develops global standards in master data management to enable automation in data exchange between travel retailers and the industry.

In Singapore, the 3PL logistics centre has successfully started operations. It creates ideal conditions for further growth in this important market. For Istanbul New Airport, the layout and the basic concept for warehouse logistics were concluded with Unifree.

Corporate responsibility
In 2017, the “Plastic bag fee for the protection of the environment” pilot project will be tested for one year at 14 German and Austrian Heinemann Duty Free locations. Disposable bags (plastic bags, paper bags, zip bags) are offered at a cost of 30 cents each. As an alternative to disposable bags, Heinemann Duty Free offers high-quality reusable bags at 2 euros each. This is reducing the volume of single-use plastic bags in circulation, while a share of the proceeds from the initiative goes to the marine conservation organisation OceanCare. The initiative has already been very well received by customers, with the figures for March 2017 showing a 400 percent increase in reusable bag sales and a 50 percent reduction in plastic bag consumption.

*As of April 2017: preliminary controlled group turnover of Gebr. Heinemann and affiliates.

Press Contact:
Lara Vitzthum
Head of Corporate Communications
+49 40 3010-23849

Pilot project on environmental protection: Heinemann Duty Free relies on reusable bags and supports the marine conservation organisation OceanCare

Hamburg, 2 January 2017. Palm trees, white sandy beaches and turquoise sea - this is the epitome of a dream holiday for many passengers. However, the oceans and their inhabitants are suffering from increasing plastic pollution. Therefore, last year the European Union demanded an 80% reduction in the consumption of plastic bags by 2020. Gebr. Heinemann is pleased to contribute to this and also wants to make a mark for more sustainability and the reduction of plastic waste. For this reason, since 1 January 2017, we provide disposable bags at all 14 German and Austrian Heinemann Duty Free sites at a price of 30 cents. The proceeds are donated to the international marine conservation organisation OceanCare. As a more environmentally friendly alternative to plastic bags, passengers can purchase reusable bags with a 50 per cent recycling part for 2 euros, which are also suitable as beach bags.

Gunnar Heinemann, co-owner of Gebr. Heinemann: "As a family business, it is in our DNA to think in terms of generations - and thus sustainably. We are happy to get involved where possible. In our shops, we have the chance to draw the attention of customers from all over the world, as well as our employees, to the topic of plastic pollution. We hope that this initiative will greatly reduce the amount of used disposable bags."

Cooperation with the marine conservation organisation OceanCare

The common goals of the cooperation between OceanCare and Gebr. Heinemann are promotion of the conscious handling of resources and a reduction in the consumption of plastic bags at the Duty Free shops. Together with the payment of 30 cents for each disposable bag, that is; all plastic bags, paper bags and ZIP bags, passengers should be made aware of environmental pollution. In the best case, our customers are happy to refrain from using a disposable bag or to opt for a reusable bag. Those who do not want to do without a disposable bag should use it several times and deal with it carefully, and they still make a contribution to global nature conservation since 100% of the proceeds are donated to OceanCare.

However, in this case: The lower the donations, that is, the less the plastic bags provided, the better. "For us, it was very important to establish a direct connection with environmental protection and also to communicate this to our customers", explains Jens Wolf, Director Retail Sales at Gebr. Heinemann and head of the initiative. "Together with OceanCare, we can expand our commitment and therefore decided to support their projects to reduce plastic waste in the oceans, eliminate plastic waste, and save animals that are endangered by plastic waste regardless of the number of plastic bags sold", continued Jens Wolf.

"In light of massive littering of the world's oceans, the joint commitment to a significant reduction of plastic consumption is the order of the last minute. We are delighted that Gebr. Heinemann is taking this initiative, raising awareness among consumers and supporting the company's activities against plastic pollution of the seas so much", said Sigrid Lüber, president and founder of OceanCare, who aims, within relevant bodies of the United Nations and also in numerous field projects, to reduce plastic waste and address the negative impacts on marine species in a specific and solution-oriented manner.

About OceanCare
The Swiss non-governmental organisation has campaigned for sea creatures and the oceans worldwide since 1989. Using research and protection projects, environmental educational campaigns as well as intensive input in international bodies, the organisation is taking concrete steps towards the improvement of living conditions in the world's oceans. OceanCare has been recognised by the United Nations Economic and Social Council as a special adviser on marine conservation. The organisation is also part of the UNEP Global Partnership on Marine Litter.

Press Contact:
Svenja Fischer
Corporate Communications
+49 40 3010 2186

For questions on the subject of marine conservation:
Sigrid Lüber / President, Founder
+41 (0)780 66 88

Fraport AG and Gebr. Heinemann join hands for excellent Travel Retail experience and set up the joint venture “Frankfurt Airport Retail GmbH & Co. KG"

Frankfurt/Hamburg, 14 December 2016. Gebr. Heinemann SE & Co. KG and the airport operator Fraport AG have agreed on the establishment of the new joint venture "Frankfurt Airport Retail GmbH & Co. KG" (FAR) in which both partners are taking a 50-percent share. Both partners are pleased to announce that their joint venture will take over the operation of all 27 Heinemann Duty Free & Travel Value Shops and Concept Stores at Frankfurt Airport starting 1 January 2017.

Right from the start, passengers can enjoy a new shopping service: as a premium partner and first provider on the Frankfurt Airport online platform, the new company will also offer not only a reservation option but also a home delivery option for the tempting goods from the Heinemann Duty Free & Travel Value Shops. Passengers can order all goods online before their journey and have them delivered to their homes. Heinemann already knows about the interests of around 500.000 members of their customer excitement programme “Heinemann & Me”. The new platform enables FAR to build joint customer data to further optimise the travel retail experience according to the customers’ needs.

"The joint venture paved the way to react jointly and optimally to future developments in the international travel retail market and to the changing needs and demands of travellers, including the flourishing area of e-commerce. To Fraport we are connected by an outstanding, long-term collaboration that has existed since 1972 and has consistently been based on innovation, and we are delighted to be able to continue on with this in the highly promising joint venture,” says Raoul Spanger, Executive Director Retail and HR at Gebr. Heinemann.

Karl-Heinz Dietrich, Senior Executive Vice President Retail and Real Estate at Fraport AG, welcomes the decision for both companies to collaborate: "Thanks to the close cooperation and bundled expertise, we expect to further strengthen the retail business at Frankfurt Airport. With this decision, Fraport is taking on a portion of the commercial risk. This also opens up an opportunity for us for more profound value creation."
Gebr. Heinemann is thus bringing all some 750 employees into the new company. The existing employment contracts will remain valid. The Management of the new company will be taken on by Johannes Sammann (Gebr. Heinemann) and Georg Fuhrmann (Fraport AG). Johannes Sammann has an extensive knowledge of the Travel Retail Business. Since 2012 he has been responsible for the Retail Management of the Heinemann Duty Free Shops at Frankfurt Airport. Georg Fuhrmann, a retail expert, has previously been responsible for Commercial Retail Management at Frankfurt Airport.

Fraport AG – which ranks among the world’s leading companies in the global airport business – offers a full range of integrated airport management services and boasts subsidiaries and investments on three continents. The Fraport Group generated sales of €2.6 billion and profit of about €297 million in 2015. In 2015, some 111 million passengers used airports around the world in which Fraport has more than a 50 percent stake. In its Mission Statement, Fraport places the focus on customers. The Group’s commitment to ensuring a “good trip” to all passengers and travelers is also reflected in the corporate slogan: “Gute Reise! We make it happen”. This commitment applies to all of Fraport’s business activities and services both at Germany’s largest aviation hub in Frankfurt and the Group’s airports worldwide.

Press contact:
Fraport AG
Angelika Heinbuch Phone
Corporate communication
+49 69 690-28417
Press office
60547 Frankfurt am Main

Gebr. Heinemann
Lara Vitzthum
Head of Corporate Communications 
+49 40 3010 23849



HEINEMANN & ME loyalty programme lands at Sydney International Airport – rewarding a lucky customer with a Porsche Cayman

Sydney, 9 December 2016. In April our customer loyalty programme “HEINEMANN & ME” launched in Sydney. To support its launch, HEINEMANN sought to create a lively atmosphere within the shop to celebrate the core of the programme, our customer. Anyone who signed up to HEINEMANN & ME between 27th April – 30th September at Sydney Airport went in the running to win a Porsche Cayman. The highly covetable prize was showcased for the promotion period on the shop floor in Terminal 1, which is also the world’s largest airport duty free shop.

Lucky winner Gillian from the Central Coast NSW couldn’t believe it when Constantin Wiesmann, Managing Director at Heinemann Australia, handed over the keys to the Porsche Cayman. Gillian was arriving home from her first overseas vacation in Bali when she signed up to HEINEMANN& ME and entered the competition. She was travelling with her fiancé, and both had very recently bought a new home.

Gillian was not the only winner – new HEINEMANN & ME members were spoiled with a range of discounts as well as the opportunity to participate in a spinning wheel promotion with additional in-store discounts & rewards. The total prize pool including the prestigious Porsche was over $ 130,000 AUD. Over the promotion period, more than 20,000 new HEINEMANN& ME members were registered.
“Overall it was a highly successful start to our loyalty programme here in Sydney. I would like to thank all our involved colleagues for the joint success. Being a newcomer in the Australian retail market, we are looking at all opportunities to build a relationship between HEINEMANN and the Australian shopper. HEINEMANN & ME is a way for us to show loyalty to our customers, and offer them a programme that benefits them globally. We want to get to know customers and improve the shopping experience constantly,” says Constantin Wiesmann.

HEINEMANN wants to deliver the best multi-channel offer
The traveller is at the core of what we do: all our efforts and many of our exceptional services revolve around them and their experiences with HEINEMANN. Whether a traveller prefers to shop at the airport or online or collect pre-packaged goods en route to their destination, HEINEMANN Tax & Duty Free seeks to cater to the individual needs of each traveller – to the satisfaction of around 40 million customers every year.

Our customer loyalty programme HEINEMANN & ME promises not just in-store privileges for HEINEMANN Tax & Duty Free shoppers, but also personalised offers for members based around their home airports. We boast almost 500,000 customers worldwide, who are already taking advantage of this programme, with many being regular customers.

Press Contact:
Svenja Fischer
Corporate Communications
+49 40 3010 2186

New Heinemann Duty Free Shop opens at Avinor Oslo Airport

Oslo, 1. December 2016. On Thursday, 1st of December, Travel Retail Norway opened the brand new Heinemann Duty Free at Avinor Oslo Aiport. The Heinemann Duty Free Shop will be one of two twin store catering to departing travellers. Each store offers great shopping experiences with combined more than twice as much space, brand new concepts like “Gifting” and “Men´s World” and a large number of Norwegian quality products.

Travellers at Oslo Airport will have a completely new and redesigned concept. The new departure shop, located at the new north terminal, takes the natural feel to a whole new level, with amongst other fully grown trees inside the shop. Although the trees won’t be installed until early 2017, travellers will immediately see that they are shopping amongst large rock formations.

These are the highlights of the improvements in the new Heinemann Duty Free Shop at the new departures area of Oslo Airport:

  • Designated area “Men´s world” with fragrances for men
  • Far wider cosmetic range for women
  • More local and ecological products
  • Designated area for microbreweries
  • More Norwegian quality products

The new shop will be 2,400 square meters, which is 500 sqm larger than the size of the current store. The “old” shop was closed down today for rebuilding. When it opens in 2017 there will be almost 5000 sqm of duty free departure shopping at Oslo Aiport, 3000 sqm more than it has been for the last years. 

“We are very excited and thrilled of taking the concept of nature even further. We want our customers to have a harmonic shopping experience. We hope they will enjoy the time they spend with us shopping”, says Managing Director of TRN, Håkon Fjeld-Hansen.

Raoul Spanger, Executive Director Retail at Gebr. Heinemann, adds: The outstanding and longlasting partnership between TRN and Gebr. Heinemann is based on close contact and commitment. We are happy to open this new Departure Shop in Oslo to our costumers, since it will again contribute to the company’s further development and creates a new level of  shopping experience that will exceed the Norwegian and international traveller´s expectations even more.“ 

About Travel Retail Norway
Travel Retail Norway has managed DutyFree shops at Avinor's biggest airports since 2005 and is currently present in Oslo, Bergen, Stavanger, Trondheim and Kristiansand. The Norwegian company is a joint venture between the German based family company Gebr. Heinemann and the Norwegian company Norse-Trade. TRN has over 1,300 employees working to conduct responsible sales and provide quality service to travellers at Norwegian airports as well as to exceed the income for Avinor and the Norwegian residents.

Press Contact:
Travel Retail Norway
Haakon Dagestad
Head of Communications at Travel Retail Norway
+ 47 99 79 88 04

Gebr. Heinemann
Lara Vitzthum
Head of Corporate Communications
+49 40 3010-23849 

Premiere at Vienna Airport: World's first Heinemann Duty Free Kids Shop opened

Vienna, 1 November 2016. It's a genuine feel-good shop: The world's first Heinemann Duty Free Kids Shop at Vienna Airport. In the plaza of Check-in 2, right opposite the Heinemann Duty Free walk-through, an inspiring world has opened up, attracting children and adults alike, and offering toys and sweets bearing internationally famous brands from Playmobil through to Haribo, as well as plenty of surprises. One of these is particularly colourful: a brick pit full of Lego bricks, where kids can play and build things.

The successful Kids concept of Heinemann Duty Free Shops has been further developed and can now be experienced for the first time in a separate shop: Over an area of around 130 square metres, passengers are met by a bright and inviting ambience, sporting oversize jigsaw pieces in a natural wood look on the ceiling and walls. A stylised tree in the centre evokes memories of playing out of doors and also offers a fun photo image. Children, parents on holiday and all those looking for something to take home for the kids, or who have themselves retained some of the magic of childhood, will find a wide selection of high-quality toy brands such as Steiff, Playmobil, Disney, Lego or Brio, and sweets from Kinder chocolate, through Chupa Chups to Haribo. Since its soft opening in September, special features have been added to the Heinemann Duty Free Kids Shop, the latest being the installation of a brick pit full of Lego bricks. 

"The 'Toys' category has grown disproportionately in the Heinemann Duty Free Shops in the last year and still shows great potential. We have picked up on this positive trend and taken the opportunity to open a separate Kids Shop for the first time here in Vienna," explains Kai Langnickel, Managing Director of Gebr. Heinemann Wien GmbH, which operates the shop. "We are delighted that Vienna Airport has welcomed our idea and provided us with a perfect space, right next to our Heinemann Duty Free Shop. The initial passenger response shows that they are impressed by the emotional presentation and the brands on offer."

"We want to make the travel experience a pleasant one for even the smallest passengers at Vienna Airport, and this is why we are providing various services for families with children, such as children's play areas and family security checks. The new Heinemann Duty Free Kids Shop is the perfect addition to this offer. Our partnership with Gebr. Heinemann has been a long and successful one, and we are delighted to be the first in the world to host this innovation," says Julian Jäger, COO of Flughafen Wien AG.

Gebr. Heinemann Wien GmbH has been a concession holder at the airport of Austria's capital city for many years, operating a total of ten shops there.

Press Contact:
Lara Vitzthum
Head of Corporate Communications
+49 40 3010 23849